floradirect offers a whole new level of service for florists...

We offer you the best of best worlds. The convenience of a traditional stockist wholesaler with our end of day 4:45pm ordering time for next day delivery, but with the freshness of going direct! 

We believe we are very different to your ‘conventional' flower wholesalers because we don't hold stock. This GUARANTEES we can get the freshest possible flowers delivered direct from the Dutch auctions and growers each day. Unlike many traditional wholesalers, who will sell you flowers that may have been in their warehouse for several days or may have been travelling around the countryside in vans, we only sell you flowers that were purchased from the auction the day you order them, thus ensuring maximum vase life and a greater satisfaction for your customers. You will never have to hold perishable and unnecessary stock again. Unique?


Q. Who are you and what do you do?
 Flora Direct are a group of local wholesalers of fresh cut flower, pot plants and sundries. We work together to give florists the support and convenience they need from a large supplier, but with a local service and a friendly approach.

Q. You say your different to other wholesalers, How are you different? 
 That’s the best bit… Unlike many Markets and Cash and Carry’s, we don’t hold stock. We work very closely with our supply partner in Holland to ensure that your order is prepared for next day delivery. Your flowers are purchased fresh and immediately dispatched for morning  delivery to you, the same day! You can’t get fresher than that. 


All of our flowers are purchased by our long established partner in the Westland flower auction, especially for you. They have been selling flowers to the UK for 40 years and are probably the largest family owned exporter in Holland. They export high quality flowers to many countries including Spain, France, Portugal, Italy, Poland, Russia and even China, so your in safe hands!

Q. How can we order flower?
 We have a fantastic webshop where you can order everything you need. We have cut flower, pot plants and all the accessories. You can order up to 4:45pm for next day delivery or anytime 24/7 when ordering in advance. If you do want to place an order in advance, everything on our webshop is priced, for ease and convenience. There’s no blind buying and it’s still bought fresh the day before you get your delivery.

Q. Is there much choice?
 The choice is vast. Again, because there is no stock we are able to offer a huge choice of aprox. 8000 different items!

Q. When do you deliver?
 Tuesday to Saturday. We only supply fresh flower, which is bound by when the Dutch auctions are open. Our delivery teams know how to handle flowers and are local to you. You will get to know them like you do your existing wholesaler and they will get to know you, learning exactly how you like your orders packed and delivered – no 'faceless' organisation.

Q. I’m not very techy. Can I still order?
 Yes off course. 35% of our customers order over the phone. We have lovely staff with floristry experience that are able to help with any request.

Q. How do I find out more?
 You can get in touch by calling 0800 998 96 86 or email hello@floradirect.co.uk. Please visit the ‘Contact’ page to find where your closest wholesaler is and their details.


"We have used Flora Direct from since they first opened. We are very happy with the price and quality of flower. They are always very obliging and friendly and will go to any lengths to provide excellent customer service. The web site is user friendly and there is a very good choice of flower"

Order now

Direct contact

Office (HQ)

: +44 800 998 9686

Office (NL)

: +31 174 624 493


 : hello@floradirect.co.uk



Come and join in, leave us your feedback or check out some more work on Facebook, Google+ and Twitter   
Facebook    Twitter